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DEBUT EVENT: BLACK FRIDAY POP UP & AFTERPARTY

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28.11.2025

 

Every brand has a first moment where things start to feel real, and for us, this was it.

Our debut event was the Black Friday Pop Up & Afterparty, hosted at the iconic Clayton Hotel in Leidseplein. Bringing the brand into a real physical space and finally meeting people face-to-face felt like a major milestone. This wasn’t just about selling products, it was about building a community and letting the brand energy exist in real life.

The pop up was packed with good vibes, familiar faces, new supporters, and people who truly understood what we stand for. To make it even more fun, we added a Spin The Wheel experience where visitors could win special discounts and surprises. It turned shopping into a moment, and the excitement in the room made it unforgettable.

What made the day special wasn’t only the location or the products, it was seeing our supporters show up, connect, and bring the brand to life. It proved to us that what we’re building is bigger than clothing.

To close off the night the right way, we teamed up with Kuenta Events, who helped host the official afterparty at BAR22. The energy carried from the pop up straight into the night, music, vibes, and the community all together in one space.

This was our first event, and it set the standard.

More pop ups, more moments, and more unforgettable nights coming soon.

 

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